Media Texts

Media texts give advertisers the ability to target consumers through keywords and deliver text, image, and video or criminated advertisements. The audience is the most important port of the text. If you know your target audience then that is when you decided on how to construct your media text.

The concept of media text is the idea that all communication, all discourse, is a construct of reality. Every description or representation of the world, fictional or otherwise, is an attempt to describe or define reality, and is in some way a construction, a selection and ordering of details to communicate aspects of the creators view of reality. There are no neutral, value-free descriptions of reality, in pint, in word, in visual form. There is only one truth in a text-the truth, the writer and director intended. A different ‘truth’ seen by an audience.

Producers use certain demographics to construct media texts. They look at income status, age, gender, race and location.